Category Archives for "Visibility"

How to Answer the Hardest Question in Business

By Larissa Popov | Marketing , Messaging , Visibility

“What do you do?”

Why is that such a hard question to answer?

It’s a question that can make even the most seasoned entrepreneur squirm.

If we produced a physical product or delivered a service they created a before and after photo, than the value would be obvious and easy to explain.

However for most of us in the coaching and healing space what we do isn’t so tangible, and that makes it more challenging to find the words the express the bottom line; a more tangible expression of how we help people.

Even if you’ve been in business for decades, revisiting and refining your “what I do” message is vital, especially when you’re updating your niche or your offers.  

Here are a couple of common mistakes we make:

1. Leading with our process or the “HOW”: 
   e.g. I help entrepreneurs heal their ancestral patterns. 
   e.g. I help mothers love themselves

Although these concepts may be true, unless the client understands that they need that and they trust you, it’s not as compelling.

It’s always more effective to focus on describing the result you give that resolves the problem that your ideal client is FED UP WITH. 

If you arrive at a “concept” as a result, you can ask yourself, “what does _________  allow my clients to have?”

2. Making it way too long:  too many clarifiers, too many commas, too many details.  I am SOO guilty of this one!  We can craft a perfectly thought out message, but if it’s too complex, your ideal clients can’t grasp it and they might even “tune it out”.  If you can reduce your big result to one thing, the message will come across much more clearly.

I find that messaging is especially tricky to create for ourselves because it’s hard to be objective, when we’re swimming in the world of our own work and perceptions 24/7.

In the Soul Awakened Business Academy, one of the things we do is lay down the fundamentals of your soul-aligned, compelling message

and then show you how to use it, so that you know exactly how to apply and repurpose it to your social media, emails, sales pages, talks… so you know exactly what to say in any situation.

If you’re ready to GET EXCITED about your marketing and get your message out there with more JOY, EASE and PLEASURE, message me and let’s talk about how I can support you to call forth more of those committed, soulmate clients who want what you offer!

How to Recover from a “Visibility Hangover”

By Larissa Popov | Confidence , Visibility

What happens when you get more VISIBLE?

You may have experienced this interesting phenomenon when you’re putting yourself “out there” in the world in a bigger way, like when you’re:

• getting in front of a bigger audience—whether it’s in print, in person, or on camera
• sharing with more freely, with more vulnerability
• doing something new that will be seen by other people

The HANGOVER?

The hangover happens sometime after the fact, maybe it’s a few minutes, hours or days later when you have some gut-wrenching feeling that in your mind sounds something like:

• “Ugh, did I really say that?”
• “OUCH! I can’t believe I just did that! [So embarrassing!’]”
• “What are people going to think about it?”
• “What are people going to think of me?”

This feeling is also often accompanied by a feeling of panic, anxiety, embarrassment, guilt or even shame.

First of all, if you recognize this experience, CONGRATULATIONS! I celebrate YOU! Because it means you are bravely putting yourself out there in the world!

Why it happens:

• stepping into the spotlight and becoming more visible can make you feel more vulnerable or exposed
• What we feel vulnerable and/or exposed to is criticism and judgment from other people.
• The truth is: often we are way more critical of ourselves than others could ever be.

Why it’s a VERY GOOD THING:

• It’s a sign you are becoming more VISIBLE! YAY!
• You are sharing MORE OF YOU in an authentic way which is WAY better than sharing a FAKE version of you.
• The hangover is worst when you are stepping up to a NEW LEVEL of visibility—so it’s a great sign that you are growing as a person and expanding your reach.

How to handle your “hangover”:

• Honour and acknowledge the feeling — it’s just there because you’re doing something new & a bit scary!
• Congratulate yourself for taking that step to becoming more visible, even though it was challenging
• Remember that the more you continue sharing more of yourself, the easier it will be.
• Be kind to yourself: We are our own worst critics – work on loving and accepting everything you’ve done, mistakes and ALL!
• Remember that your ideal audience is going to love you the way you are, so if others might not receive what you did in the spirit it was delivered…just realize that they’re not the audience for you!

What’s your biggest takeaway?  Share your experience in the comments below!

Want to explore more of the inner work that allows you to be more CONFIDENT & EMPOWERED, LIVE with me?  Join my FB group:  https://www.facebook.com/groups/confident.empowered/

3 Myths that Stop Holistic Healers from Being Visible to Potential Clients

By Larissa Popov | Authenticity , Business , Confidence , Visibility

If you’re a holistic healer, coach or wellness practitioner, I am certain you’ve got TONNES of skills.

I know you really want to change the world through the work you do!

So, why are you struggling to find clients?

It’s so demoralizing, to believe in what you do so sincerely, and then not see all of that HARD WORK and HEART be rewarded in the form of a fully-booked schedule and money in the bank.

Am I right?

I totally understand what that’s like because I’ve been there!  After helping many clients with these same challenges, I’ve identified 3 common misconceptions that coaches, healers and wellness practitioners make that kill their confidence when it comes to getting more clients and makes them feel like they are the world’s BEST KEPT SECRET.

Myth #1:  If you build it, they will come.

As an idealist, I’ve definitely found myself buying into this one!  I really believed that if I was guided to this work and I was good at it, that the universe would support me by sending me the people who really needed my help.   I learned the hard way, that although this approach may work very nicely for things like Bird Sanctuaries, it was not a good plan for a successful wellness business.

Myth #2:  If someone needs my services, they will reach out and get in touch with me.

I know that it might seem like there is nothing more important in this world than doing the powerful work that you offer in your business, but your potential clients don’t have your services quite as “top-of-mind” as you you do.

Think about the last time you needed to find a new dentist or find a store that sells a particular product you were looking for…  It takes serious effort to firstly, prioritize taking some sort of action in this direction when there are a million other things you have to do, and secondly, to actually reach out to someone for more information.

If we don’t make it easy for people to find us and connect with us in this fast-paced world, that’s expecting a lot!

Myth #3:  If someone has the chance to meet me or see my website, they will understand the value that I offer.

As you may have noticed, having a physical presence or an online presence doesn’t necessarily translate into more new clients.

As experts in our field, we love to talk about what we do and how we do it because it’s just so fascinating, but what your prospective clients care about the most is how you’re going to help them with their problems.  And further to that… what I’ve found in working with holistic healers is, often THEY are not that clear on the value they offer.  So, if we are not even clear on the value we offer as service providers, how we can we expect anyone else to “get it”?

All of these myths or misconceptions may lead you to believe that it’s ok to keep hiding behind your computer, waiting for that magical moment when all the new clients start coming out of the woodwork!

But really, they serve as a way to avoid dealing with the harsh truth which is; in order to get more clients,

YOU NEED TO BE MORE VISIBLE!

And yeah, I know it can be REALLY SCARY to put yourself out there!

There can be all kinds of fears lurking underneath the surface, that are giving you good reason to keep hiding, but what I have found through my own experience and those of my clients is that there are 4 key forms of CONFIDENCE that you must have in order to step into the spotlight with authenticity and attract those ideal clients:

1.  CONFIDENCE in the Unique Value that you Offer

2.  CONFIDENCE to Share your Message in a Clear and Compelling Way

3.  CONFIDENCE to Invite People to Work with You

4.  CONFIDENCE to Promote your Business by Sharing Your Expertise In-Person, Online and On-Camera!

Notice that I also mentioned, doing it with AUTHENTICITY.  This is isn’t about forcing yourself to do things that make you want to run and hide…

In my upcoming pilot program, “Own Your Brilliance: Stop Hiding & Share your Gifts”, I will be sharing my unique process that clears the hidden blocks that are stopping you from feeling confident in all four areas so that you can BE MORE VISIBLE to your ideal prospects and FEEL REALLY GOOD doing it!

Because this is a pilot, I am now offering the opportunity to participate at a one-time-only, radically-reduced rate in exchange for your valuable feedback.

Are you ready?

If this sounds juicy and appealing to you, CLICK HERE to send me a message and we can discuss if this program is a good fit for you…but please hurry, we are starting very soon!

To your success!